UFC loses $30m on Freedom 250 event at White House

NEWS SUMMARY

UFC incurred an approximate $30 million loss staging the invite-only Freedom 250 event at the White House in June, attended by President Trump and Vice President Vance. Despite the one-off event's financial deficit, UFC's parent company TKO Group Holdings reported a 29% year-over-year revenue increase for the second quarter of 2026, driven by new media rights deals.

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UFC owners lose $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.

UFC loses $30m on Freedom 250 event at White House

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