Adidas faces boycott calls over campaign featuring former Israeli soldier

NEWS SUMMARY

Adidas faces boycott calls after featuring former Israeli soldier Shalev Biton, who lost a leg in the 2021 Gaza conflict, in an advertisement for its amputee services. Activists decry the campaign as an affront to Palestinians, highlighting that thousands in Gaza have undergone amputations due to Israeli attacks and that many Palestinian athletes have been killed or injured.

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Activists slam campaign showing soldier while over 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.

Adidas faces boycott calls over campaign featuring former Israeli soldier

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